Exhibition space / Interior design
Athens
135 m2
2023
Commercial
2023
Commercial
.
We faced a clear challenge: addressing residence owners with diverse mindsets, perceptions, and influences while fulfilling their furnishing needs.
Initially, we thought of the exhibition space as a single atmospheric composition adopting organic shapes and materials.
The original assignment’s request was to create a showroom within the main production facilities of the furniture manufacturing unit.
The company will showcase its most recent living room designs in this light-filled, opulent, and contemporary space.
At the heart of our study was the company’s need to redefine its identity, resulting in a fresh approach from its partners while also expanding its network through its new showroom
.
We faced a clear challenge: addressing residence owners with diverse mindsets, perceptions, and influences while fulfilling their furnishing needs.
Initially, we thought of the exhibition space as a single atmospheric composition adopting organic shapes and materials.
The original assignment’s request was to create a showroom within the main production facilities of the furniture manufacturing unit.
The company will showcase its most recent living room designs in this light-filled, opulent, and contemporary space.
At the heart of our study was the company’s need to redefine its identity, resulting in a fresh approach from its partners while also expanding its network through its new showroom
The combination of rough textures and reflective surfaces enhances the atmosphere created by the hidden, warm hue and low-intensity lighting, strategically placed at multiple points throughout the space to emphasise and highlight the products.
To enhance the atmospheric character of the exhibition space, we chose the use of natural materials like terracotta, wood, and natural fibre fabrics that brought out the space’s ambiance; these materials not only convey the owner’s creative profile and corporate culture, but also evoke a sense of warmth and reproduce the Mediterranean aesthetic.
Each stopping point throughout the composition simulates certain conditions, so the visitor is mentally transported to his/her own place, where the showcased furniture designs are intended to be used.
We encourage visitors to envision the furniture in the exhibition in a variety of settings and uses, from bustling urban centres to a remote Greek island.
The rough textures are combined with reflective surfaces, which contribute to the atmosphere created by the hidden, warm hue and low intensity lighting, which has been selected and placed in multiple points throughout the space.
Natural materials like terracotta, wood, and natural fiber fabrics give the space a sense of warmth and Mediterranean temperament, elements that express and communicate the exhibition’s owner’s corporate culture.
Themed rooms set the mood and provide the appropriate environment for guests to imagine themselves in the settings inspired by the furniture arrangements on display.
In this way, we allow visitors to easily imagine the placement of the furniture presented in the exhibition in a wide range of locations and applications, from bustling urban centers all the way to a remote Greek island.
